The brief was very specific in its requirements but broad in allowing us project execution methods. Between the corporate guidelines and short timeframe we had - our work was cut out to deliver a fully functional, shiny new site.

The site contains the teasing video promotions for the prize's holiday destination, blog and interactive mechanisms to create user participation. There are lots of prizes to be won for the best Blog entry etc.

Users can vote on each other's blog and discussion board entries to give the judges an idea of what was most useful the other site visitors.

The backend is fully manageable by the client as to what is displayed.

Through careful analysis we identified a strategy to achieve this and threw in a great looking site to boot. All our sites adhere to Google's Seach Engine Optimisation recommendations where required but the challenge here was to make this work with the bespoke Content Management System supplied with the site. The good news is its already performing well under 'Retirement Birmingham'.

The site is both a good starting point for potential customers to learn about the different Genetic screening propositions available. Each screening gives an insight as to how the human body may cope with your lifestyle in the future.

Genetic screening is just now coming to fruition as an industry and so, as with many new concepts, the sales pitch and site structure was based around researched objections and specific customer concerns.