Through careful analysis we identified a strategy to achieve this and threw in a great looking site to boot. All our sites adhere to Google's Seach Engine Optimisation recommendations where required but the challenge here was to make this work with the bespoke Content Management System supplied with the site. The good news is its already performing well under 'Retirement Birmingham'.

The site is both a good starting point for potential customers to learn about the different Genetic screening propositions available. Each screening gives an insight as to how the human body may cope with your lifestyle in the future.

Genetic screening is just now coming to fruition as an industry and so, as with many new concepts, the sales pitch and site structure was based around researched objections and specific customer concerns.